My husband & I previously did a Heritage tour with JTB in 2008. This time, we wanted a private Tohoku trip, organized through JTB Sydney. Consultant Eri T was very patient and thorough! She helped us plan a personalized tour (noting our age preferences and inexperience with JR pass/bullet trains). She arranged JR East Passes, all accommodation pre- and post- , as well as Narita Exp reserved seats, and even taxis where required.
Our English-speaking guides Rico in Sendai and Eri in Nikko were well-organized, both spoke good English and had good local knowledge of history and culture. The Nikko driver was also good. In addition, Rico helped us reserve seats on 3 bullet trains and advised us of the connections with local trains. Eri gave us good advice on taking the Narita Express on our final day.
I have recommended (and will in the future as well) JTB to my friends and family.
Thank you!